Here’s What Really Went Wrong With ‘Suicide Squad’ – The Ending of ‘Suicide Squad’ Explained.
How did the film become such a jumble? It appears that in trying to compromise between Ayer’s somber version and the upbeat tone promised by the trailer, the studio tried to do both:
In May, Ayer’s more somber version and a lighter, studio-favored version were tested with audiences in Northern California. “If there are multiple opinions that aren’t in sync, you go down multiple tracks — two tracks at least,” says an insider. “That was the case here for a period of time, always trying to get to a place where you have consensus.” Those associated with the film insist Ayer agreed to and participated in the process. Once feedback on the two versions was analyzed, it became clear it was possible to get to “a very common-ground place.” (The studio-favored version with more characters introduced early in the film and jazzed-up graphics won.) Getting to that place of consensus, however, required millions of dollars worth of additional photography.
THR says the price tag for Suicide Squad was “at least $175 million” and that for the film to be a success, a studio veteran explains, “The movie’s got to do $750 million, $800 million to break even. If they get anywhere close to that, they’ll consider it a win.” That’s a quite the goal.
Suicide Squad Box Office Analysis
It is projected that Suicide Squad has to make at least $750 million globally (probably closer to $800 million) for the studio to break even, never mind make a profit. Batman V Superman: Dawn of Justice, which had a similar reception critically, only made a two times multiplier of its opening weekend. If Suicide Squad performed similarly, it would end up somewhere around the $650 million mark.
The film has yet to open in 9 international markets (Egypt, Denmark, Pakistan, Turkey, Italy, Germany, Austria, Greece, and Japan). More importantly, the film will likely not see a release in China — this could have meant another $100-150 million for the film’s global box office (even if Hollywood studios only get back about 20%-25% of the money earned in the country).
Suicide Squad made a huge $65.1 million at the Friday box office, but most industry analysts took note that the film had a huge drop from Friday to Saturday. Box Office revenue dramatically declined 41 percent from Friday to Saturday. This decrease is worse than Batman V Superman‘s drop which fell only 37.9 percent from its large Friday opening. To give even better perspective, the previous August record holder Guardians of the Galaxy saw only an 18 percent drop from Friday to Saturday. It is believed that the film’s poor word-of-mouth is to blame for the drop in attendance.
So the question is: how will Suicide Squad do in the coming weeks. Batman v Superman: Dawn Of Justice, which had a similar reception, lost almost 70% of its audience in its second weekend.
One thing can’t be denied: the marketing for Suicide Squad was amazing. Warner Bros’ marketing department should win awards for the marketing campaign for this film, and it certainly got people interested, but unfortunately a lot of moviegoers seem to be finding that the fun film they’re selling isn’t the dark and violent film which is in theaters. No wonder the film is trending down thanks to the resulting negative buzz in both reviews and online social media.
It’s also worth noting that Suicide Squad broke August IMAX records, earning $18.2 million on 636 IMAX screens globally, also surpassing Guardians of the Galaxy , which opened with $15.9 million worldwide in IMAX screens. The film will have a two week run in IMAX theaters before its replaced by Ben-Hur on August 19th 2016.
Here are the numbers for the top ten box office releases for the weekend:
1. “Suicide Squad” — $135 million
2. “Jason Bourne” — $22.7 million ($103.4 mil.)
3. “Bad Moms” — $14.2 million ($51 mil.)
4. “The Secret Life Of Pets” — $11.5 million ($319.5 mil.)
5. “Star Trek Beyond” — $10.2 million ($127.9 mil.)
6. “Nine Lives” — $6.5 million
7. “Lights Out” — $6 million ($54.7 mil.)
8. “Nerve” — $4.9 million ($26.8 mil.)
9. “Ghostbusters” — $4.8 million ($116.7 mil.)
10. “Ice Age: Collision Course” — $4.3 million ($53.5 mil.)